Getting your website to show up on google search results for popular keywords and phrases is the key to generating a steady flow of leads and enquiries for your fitness business.
In Australia more people use google to search for information on local businesses, products and services than any other medium, so it’s crucial that your business is easily found.
If a potential client is going to search for their local gym or personal trainer using google they will usually type in keyword prhases that include the type of business they are after and where they are seeking it.
For Example
Someone looking for a Gym in Mona Vale will most likely type into the google search box ”Gym + Mona Vale“, “Health Club +Mona Vale” or “Fitness Club + Mona Vale” to find the available gyms in Mona Vale.
Someone looking for a local personal trainer in Mona Vale would most likely type in “Personal Trainer + Mona Vale” or “Personal Training + Mona Vale“.
Conclusion: If you are a gym or personal trainer that services the Mona Vale area you should try and get your website to come up on google for search results related to the type of service you offer in Mona Vale. – makes sense doesn’t it?
There are two types of search results provided by google:
- Organic Search Results ( SEO )
- Sponsored Search Results ( Google Adwords )
If you want to get your website found on google for keyword searches your potential customers would use to find you, then you need to invest some time in SEO ( Search Engine Optimisation) or google Adwords. The quickest and easiest way to get your website found on google is “pay per click advertising”. However, your long term goal as a fitness business owner or marketer should be to get your website to come up in the free or organic search results so that you don’t have to pay everytime someone clicks.
It’s far less costly to generate leads and enquiries from google than other mediums such as local newspapers and flyer drops.
If you would like help getting your business found on on google for highly competitive keywords and phrases contact Fitness Marketing.
